JASON MARKK - REPORT
FIRST HALF 2024 SUMMARY
January - June 2024 Business Picture
KIXBOX/OUTPAC/CAMPIO/KAMEN/BIANCO/SALARIUM/BRUX
Jason Markk products are available at multibrand streetwear and footwear stores in Russia, Belarus and Kazakhstan. These stores provide a great selection of streetwear and footwear, making it convenient for the customers to pick up shoe care product with their purchases.
Our retail and partner stores' assortment extends beyond clothing, footwear, and accessories. We also aim to enhance our selection with home items and unique accessories, such as incense, basketballs, candles, books, ashtrays, and collectible figurines.
Jason Markk products are available at multibrand streetwear and footwear stores in Russia, Belarus and Kazakhstan. These stores provide a great selection of streetwear and footwear, making it convenient for the customers to pick up shoe care product with their purchases.
Our retail and partner stores' assortment extends beyond clothing, footwear, and accessories. We also aim to enhance our selection with home items and unique accessories, such as incense, basketballs, candles, books, ashtrays, and collectible figurines.
KIXBOX
Kixbox since 2006 is the first streetwear retail and distribution company in Russia, now with 7 retail stores in Moscow and Saint Petersburg.
Top Best sellers SS24
Most ordered products in SS24 according to placed orders
110110 READY TO USE FOAM (NEW VERSION PK SHEET)
14.6%
100310 8OZPREMIUM CLEANER (NEW VERSION PK SHEET)
8%
300110 ESSENTIAL KIT (NEW VERSION PK SHEET)
7.7%
120110 REPEL SPRAY (PFOA FREE - NEW PRODUCT PK SHEET)
16.9%
120210 REPEL SPRAY REFILL (PFOA FREE)
6.9%
120310 2OZ REPEL PUMP SPRAY
6.9%
Feedback for brands and businesses
- CataloguesPlease provide us with product catalogues in PPTX format. This will allow us to translate them into Russian for our customers, enhancing their understanding of each product's use.
- InfographicsAdd infographics to the catalogues for more deeper understanding of products when placing orders
- Content hubConsidering JM's product range is small, it is crucial to clearly demonstrate and explain how each product is used from all perspectives. The catalog should include comprehensive information from points 1 and 2 above, while media materials (such as videos of product usage, images, and product photos) should be placed in a separate resource or content hub and provided to us. This approach will ensure customers clearly understand the purpose of each product and have a visual guide on how to use them.
- Anti-spill blockerTo prevent product leakage during transportation, it would be ideal to equip dispensers with an anti-spill blocker, designed in a staple shape, to ensure secure containment and minimize spills.
SECOND HALF 2024 STRATEGY
- Product for harsh weatherGiven our weather conditions and the footwear industry's outdoor tendencies, it would be beneficial to include products in our portfolio specifically designed to address reagents (are used to melt ice on the ground) and challenging contaminants.
- Product diversityOur clients have expressed interest in a single category brand, but offering additional options could significantly boost their engagement. Previously, JM showcased rugs and bags. Do we have the opportunity to expand the brand's assortment beyond shoe care to include shoehorns, storage boxes, sticker packs, incense/incense chambers for example? This could be a game changer.
- Market specifics
Premium quality product
Competitors in this market's section use a sales commission model, where partners do not purchase the product upfront. Instead, inventory levels are automatically replenished at points of sale, and the brand is also promoted on marketplaces. This is a practice we do not follow
High competition from brands that utilize the realization/commission system and have extensive marketplace visibility
Expansion into e-commerce/market place platforms to reach a broader audience
Sole Fresh (Russia) - is the first Russian sneaker dry cleaning project, as well as a line of shoe care products with the same name. RRP - 13$ Sole Fresh Repel Spray VS 20$ Jason Markk Repel Spray |
Solemate (Russia) - is a professional line of sneaker and sneaker care products. RRP - 10$ Solemate Repel Spray VS 20$ Jason Markk Repel Spray |
Crep Protect (UK) shoe protection products brand, embracing the culture of sneaker enthusiasts by advocating music, sports, art and fashion. RRP - 17$ Crep Protect Repel Spray VS 20$ Jason Markk Repel Spray |
HOW CAN WE GROW?
KIXBOX SALES MEETINGS.
Garage Museum of Contemporary Art is a premier modern art venue in Moscow. 4 times a year we're holding an online and offline sales meetings for our customers in the Garage Museum spaces. We hope to have an opportunity to showcase Jason Markk samples on branded equipment in upcoming AW25 event.
During every sales meeting hold offline, we provide our wholesale customers with a custom-designed memory pack that includes a shopper bag and t-shirts.
Giving out samples of Jason Markk could be an excellent way to introduce the product to those who are not yet familiar with it and stimulate interest among clients who have hesitated to place a pre-order for the brand.
ROAD MAP
YEAR-OVER-YEAR GROWTH
Given the potential setup for Jason Markk equipment (displays) and samples at the main event (Sales Meeting) for buyers, we hope to reach the following potential growth in the forecast below.
WHOLESALE + RETAIL
WHOLESALE + RETAIL
- ~6 800 $SS 2024
- ~12 500$SS 2025
- ~13 400$SS 2026
- ~5 800$AW 2024
- ~11 400$AW 2025
- ~12 200$AW 2026
THANK YOU.